Hi, I'm Zack

Hi, I'm Zack

I care about what stays with people, not what looks good on paper. I take messy ideas, half-formed plans, and people’s needs, and I turn them into something you can feel and act on. I love working close to people. I listen first, then I design, write, or build. I keep my work as honest as possible. I love culture and music because they tell the truth faster than a stupid slide deck. I’m here for work that earns trust, leaves room for others, and still holds a clear standard.

Most people get excited for Fridays because it’s the weekend.

I get excited because new releases drop.

I plan gigs first. Then the rest.

I love gigs.

Radiohead
@Uber Arena, Berlin
09.12.25

Boko Yout
@Beursschouwburg
12.11.25

Nourished by Time
@Trix
16.11.25

Youniss
@Cabron
04.11.25

Affaire
@Trix
08.02.25

Ceasar Quinn
@Botanique
26.02.25

I really love gigs!!

VAAGUE
@Depot
21.02.25

Sam Akpro
@Wilde Westen
09.11.25

ELLiS•D
@Botanique
20.10.25

Sorry for the spam.

I just love discovering new artists.

I can easily lose myself in designing and writing and forget to eat.

Some of my recent side hustles.

A full rebranding and card deck design for Antwerp Systemic Design Lab, translating their method into tangible tools.

A full rebranding for Verellen Tuinarchitectuur, from identity to print.

A full branding, packaging and print design for Annemiek Franssens,
a statement jewellery designer based in Antwerp.

Web development for Annemiek Franssens.

Merchandise and shield design for Graspop Metal Meeting 2024.

When I'm not chasing deadlines or gigs, I'm curating playlists.

Oh and I'm currently working as a digital product designer and brand strategist at KAN, a strategic design agency based in Antwerp. Some brand stories I wrote for clients...

Belgian Railways / NMBS / SNCB

People have plans. Things to do. Places to be. We make sure they get there. Without hassle. With clear info, fair prices and an app that works. We make connections line up. We show where to go, when to leave and what to expect. If something goes wrong, we’re here. If everything goes right, you barely notice us. That’s the point. Travel without worry. Day in, day out. For everyone. In cities, in small towns, early mornings or late returns, every now and then or every day. You decide the journey. We make it work.

City of Antwerp / Stad Antwerpen

Antwerpen is niet zomaar een stad, het is een manier van leven. Hier pak je alles aan met lef en zelfvertrouwen. Kansen zie je en kansen grijp je. Als Antwerpenaar krijg je de ruimte om te vernieuwen, verbeteren en vooruit te gaan. Creativiteit zit in ons DNA. We zien potentieel waar anderen het over het hoofd zien. We bewandelen met trots ons eigen pad en werken met een onuitputtelijke drive aan onze doelen. In Antwerpen leef je niet alleen, je verbindt. We maken ruimte voor iedereen, ongeacht wie je bent of waar je vandaan komt. Het is een stad waar je je thuis voelt, waar je kunt leven, werken, ondernemen en studeren met plezier en voldoening. Alles wat we doen straalt de kracht van onze stad uit: een stad die leeft, ademt en blijft groeien.

Now, let’s get to the point.

VI.BE sits where I naturally live: close to music, close to people, and close to the work that keeps people and culture healthy. I always look at the full ecosystem and I like organisations that stay practical, open, and fair, where every link matters and support stays close to the field.

I’m a communicator who can write and design with the same steady hand. I translate ambitious ideas into clear stories, clean visuals, and reusable assets across web, social, and email. I’m strong at turning strategy into content that stays consistent across touchpoints, and I can write, edit, and shift tone without losing the core of brands, artists, and people. I’ve spent years at KAN working at the intersection of creativity and tech, and now I’m ready to bring my focus to people and music.

Zack Kinnaer • 25 years old • digital product designer and brand strategist • Antwerp • +32 479 54 49 84